Underground Ernie network undergoes rapid expansion programme
Date: 24 January 2007
Source: Bachmann
Following the successful launch of its first Underground Ernie 'Circle' train set in November 2006, Bachmann Europe today announced a major expansion programme for 2007.
Bachmann Europe Plc concluded licensing arrangements with Joella Productions the creators of the Underground Ernie television service in April 2006. Since then the company has developed a range of electric train sets aimed at the younger age group (3+) with a high play value.
Graham Hubbard, Managing Director of Bachmann Europe Plc said today 'this is the first time that we have attended the London Toy Fair with a toy product to support our model ranges. Underground Ernie has created considerable excitement and we were delighted to be able to deliver product in time for Christmas. We believe Underground Ernie will grow in popularity over the next twelve months and we are in a position to announce a rapid expansion programme which will attract a whole new generation to electric train sets'.
The new products include: Bakerloo and Victoria, track packs, buildings and accessories.
BE 2007-006
